| Why Bing Is Important To Your Search Engine Optimization |
| Saturday, 16 October 2010 07:50 | |||
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Today, if I asked a room full of people "Raise your hand if you use Bing.". There is a good chance that very few or possibly no hands would be lifted. Is this because Google really has the market cornered? In a word........Yes! The statistics are staggering. Google is used by 66.1% of the people doing daily searches. This doesn't leave much room for Yahoo and Bing not to mention poor old Jeeves. To give you a visual, check out the graph below:  As it stands today Bing only receives around 11.2% percent of the traffic. This may seem like an unconquerable mountain to climb, but Bing does have some things in the works. Will this mean that Bing will become bigger than Google? No, probably not. It does mean that SEO companies are going to be keeping their eyes on this little search engine that could. By now you are probably asking yourself, "OK already, so what's Bing going to do? Let's get on with it man!". There are two factors that are going to play a role in Bing's increase in traffic:
Well this all seems great for the future of Bing, but what about good ol' Yahoo. Well, if Yahoo creates a phone then I'll write another article. Until then Yahoo may be loosing it's ranks.
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1. The new Windows Phone 7 is going to be a big player in the Smart Phone Race. There will still be plenty of people that will stick to their iPhones (I'm one of those people) or their Blackberry or even their Droid. However, that being said, there is still going to be a big chunk of the market that is going to go to this latest bit of Microsoft technology. Now since Bing is of course Microsoft's search engine it is naturally fully integrated into the phone. So if the phone does well, we will all see an increase in Bing's standings. Of course this might not be a huge jump, but even a 5 to 10 percent increase can mean a lot in the SEO world.
2. The second reason that Bing might become a real player is it's new partnership with Facebook. This union will create a new approach to online searches. Bing will now include the ability to search through articles, videos and more based on what your Facebook friends have "liked". For example if you wanted to find a video or article about orca migration and you choose to search by Social results in Bing then you will receive a list of results that were liked, or suggested, by your Facebook friends (of course this would be coming from all of your friends that are marine biologists).
